Field guide · Openings

Openings

The first ninety seconds establish seriousness, ease, and direction. The opening gives the guest a reason to enter thought now — without biography recital, flattery, or premature pressure.

Nine opening forms

Pick by what is true of the guest, not by preference. Each form has a working stem and a characteristic way of going wrong.

FormUse whenWorking stemRisk to avoid

Eight anti-patterns

Anti-patternFailure modeRepair
The opening is hospitality with direction: here is the table; here is the question worth sitting down for.